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Refurbishment and Repositioning

Opportunity

With this 200-bedroom city centre hotel facing a CVA, Focus Hotels were parachuted in by the institutional investor/owner and challenged to deliver a business turnaround.

Focus immediately took over the lease and successfully renegotiated the rent position. Focus quickly developed the capital plans to rebrand the hotel to a DoubleTree by Hilton delivering a full refurbishment and subsequently repositioned the hotel within its market place. The asset remains in the Focus portfolio and continues to deliver exceptional results.

Achievements

100%
Successful rebrand

On time on budget

16%
Occupancy

Over 1st 5 years

44%
ARR

Over 1st 5 years

79%
RevPAR

Over 1st 5 years

167%
EBITDA

Over 1st 5 years

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