Before founding Focus Hotels Management with Peter Cashman in June 2007, Alun spent 5 years as Operations Director with Choice Hotels Europe. He was responsible for over 40 owned, managed and franchised hotels in the UK within the CHE Hotel Group. Alun was directly involved in management contracting, the development of CHE’s new build premium budget brand Sleep Inn, as well as opening two new hotels in the City of London.

Prior to working for CHE, Alun was involved in the management buy-in of County Hotels, a group of 25 3- and 4-star hotels spread across the UK. He became a Founder Director and Shareholder of this newly formed company which was subsequently sold to Corus and Regal Hotels. Within Corus, Alun was a Senior Operations Director responsible for over 100 hotels.

Earlier in his career, Alun held management positions with Inter-Continental Hotels, Grand Metropolitan Hotels, Marriott Hotels, and Crest in their 4- and 5-star London hotels, before joining Moat House to open four new 4 star hotels.

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